PAS Awards 2018 Held in Karachi

The eighth PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018. Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programme of the marketing and advertising fraternity that honours ideas, strategy and creativity that works.

This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.


The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager,, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names cleebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Sohai Ali Abro, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.


The Red carpet was hosted by Mashal Khan while the host for the award ceremony was Shafaat Ali and Veena Malik. The show also featured theatrical acts by Farooq Qaiser and musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The ceremony concluded with the National Anthem performed by all attendees, celebrities and industry people.

The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan. A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.


The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.

Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi , Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.

Fashion Pakistan Week Celebrated Many New Trends This Season

Fashion Pakistan Council organized Fashion Pakistan Week Spring/Summer 2018, last week in Karachi paving the way for Pakistani designers to mark the trends of the season.

The two-day event was lined-up with 15 designers, eight of whom showcased their collection on the first day and the rest on second.


The event included many new models alongside celebrated ramp-beauties on runway in exclusive spring/summer pieces. However, what made an impact was when hearing impaired models from Noor-e-Elahi trust made their runway debut for Amir Adnan, who had trained them all personally.

Prior to the shows, leading celebrities and designers were seen mingling at the purple and white Physiogel booth where Nadia Hussain, actress and model engaged the audience in conversations revolving around fashion, their personal style, beautiful skin and talked about the who’s who of fashion.


Day 1 collections:
The day one show was opened by Maheen Khan displaying the latest trends from her brand Gulabo followed by Huma Adnan for FnKAsia, Cheena Chhapra, Hasan Riaz, Yasmeen Jiwa, The Pink Tree Company, Amir Adnan and Farah Talib Aziz.

Show Opener: Gulabo by Maheen Khan
Her collection titled ‘Liberation’ included pieces with statements about environment such as ‘no water no life’ displayed fashionably on the runway to the closing of her show with the Lux Style Awards ‘Mein Bhi’ song playing in the background. Ayesha Toor and Zhalay Sarhadi were the showstoppers for her collection.
One liner: Urban chic in casual western/ eastern cuts made in pure solid clours


Huma Adnan for FNKASIA – Pegah
Huma’s brand tried to align itself with social justice and therefore she dedicated this collection, Pegah, meaning ‘early light of day’ in Persian, to helping refugees seeking asylum in Pakistan. Joining hands with UNHCR, Huma brought jewellery and crafts to the collection, made by refugee women, in order to promote women empowerment in the work force. The collection was comprised of light pastel shades of summer with features in the form of embroideries and prints. Bell sleeves, bell bottoms, flappers, breezy cool blues, brown belts were all on display as models strutted down the ramp. The showstoppers for FNKASIA were Noor Khan and the very lively and individualistic Zara Asad Siddiqi who sashayed down the ramp to spontaneous applause.
One liner: Solid pastel shades in western cuts with embroideries and printed motifs


Cheena Chhapra – Buxom
First timer in FPW, Cheena Chhapra brought on the ramp her pieces worn by real women, including some in their late 60s and even a pregnant lady. It was nothing short of a treat to watch. Her collection consisted block prints, phulkari, gara, kaanta, an attempt to revive the dying art of the region. Cheena’s exquisite chaddars and outfits were her way of telling women that size is irrelevant as long as the cut and fits are proper and garment is affordable.
One liner: The traditional woman of subcontinent.


Gogi by Hassan Riaz – Paradise Mirage
Hasan’s ‘Paradise Mirage’ had a very strong message of child abuse and child labor, which is a sad reality in our society. He portrayed his message with frills, lots of bling, feathers, tassels, straight boot pants in g his pieces. The showstopper for his show was the gorgeous Nimra Khan.
One liner: Vibrant and Symbolic


Yasmeen Jiwa – Qous-e-Qazah,
Having previously showcased at Paris Fashion Week, Yasmeen Jiwa’s Qous-e-Qazah featured chilling shades of silver grays, windy blue and silver mist with pops of citrus and rich reds. The embroideries utilized in this collection were amalgamation of mirror, thread, sequence, and crochet lace.
One liner: A very mix of eastern and western cuts


The Pink Tree Company – Chaand Raat
Pink Tree Company, presented a collection of the coming festive season beginning with Ramzan and Eid continuing until post Bari Eid and monsoon weddings. The pieces tried to evoke memories of bygone eras when life was simpler yet elegant. Feminine in essence, the pieces highlighted fine, crisp, cool cottons with a dash of sheer organza adorned with traditional embellishments such as zardozi, block print and gota.
One liner: The elegance of a common eastern woman’s clothing


Amir Adnan – Beast
Amir Adnan made history by having hearing impaired models walk the ramp in bespoke collection, called ‘Beast’. The men’s collection name was inspired by the 1991 classic Disney movie, ‘Beauty and the Beast’. It featured pieces made from upcycled vintage sherwanis. Azfar Rehman opened the show for Amir Adnan, Aly Khan also made a swaggering appearance and Zhalay Sarhadi closed the show for him.
One liner: Classic – Eastern and western


Farah Talib Aziz – Mirabelle
She experimented with intricate fabric manipulation. Hats, jute baskets, flowers, a lot of pearl-work, Swarovski embellished pieces had a glamourous feel to it. The collection overall had a summery breezy, and a very wearable line up of clothing that was feminine and confident. Syra Sharoz with her mother in law Safina Behroze by her side closed the show for Farah Talib Aziz.
One liner: Summer pastels with pearls and jewels


Day 2 collections:
Deepak Perwani commenced Day Two of FPWSS18 with an eye-catching collection followed by festive ensembles by Saira Shakira, Rozina Munib, Boheme by Kanwal, Nauman Arfeen, Natasha Kamal and last but certainly not the least, Ayesha Farook Hashwani.

Show Opener: Deepak Perwani – Black is the new white
His collection was inspired by the oriental rose and diaphanous airy silhouettes. The men’s wear consisted of primarily black and white outfits with gold embellishments while womenswear had a variety of ensembles in cool breezy summer/spring colors with gold cutwork to be worn during the festive season. From sherwanis, black kotis to regal flowy and airy long shirts with feathers and furs paired with boot leg pants, his collection was very casual and inspirational at the same time. The gorgeous Sarwat Gilani was the stopper for his collection.
One liner: Yes! Black is the new white.


Saira Shakira – Winds of Summer
‘Winds of summer’ explored the opulence of summer couture with embroideries, sequined motifs, bedecked with stones, pearls, dori work and 3D embellishments. The pieces were flowy and gown-like that were traditional yet trendy with modern cuts and their signature designs. The color pallet used was a mix of pastels with rich jewels and printed florals.
One liner: A weighty wedding stuff in pastel colours


Rozina Munib – Glamorama
‘Glamorama’ depicted the handicraft of decorating fabric and other materials with needle and thread or yarn. The embroidery used in the collection incorporated materials such as 3D flowers, metal strips, glass beads, crystals, Swarovski’s, pearls, beads, quills, and sequins. Her pieces were a mix of nets, jerseys, chiffons, charmeuse, lace fabric, georgettes, rich tactile fabrics and vibrant colors infused with hues of nudes to peaches, black, shades of navy, and tones of purples. The cuts consisted of high waisted skirts, capes, kimono tops and jackets, gowns, jumpsuits, pants and a lot of different and modern cuts. Neelam Munir was the showstopper for her collection.
One liner: Bright colours, shimmery cloths, abstract cuts


Boheme by Kanwal – Kathputli Tamasha
Her collection was inspired by the puppet shows she frequented as a child. Models walked down the ramp in pieces that had carefully knitted puppet in detailed hand embroidery, the colorful threadwork paired with mirrorwork. Zoe Viccaji, as the showstopper donned an exquisitely gorgeous gown.
One liner: Colours with embellishment


Nauman Arfeen – Lines
Nauman Arfeen brought monochromes with a tinge of patriotic green, blended suiting material and in lines on cotton fabric. His compilation had hand embroidered logo jackets in different colored stripes, custom designed bags and vivid shoes. He also tried to f give a powerful statements on the ramp, as he highlighted the unsung heroes of Pakistan, the medalists from the Special Olympics.
One liner: Black is the trend


Natasha Kamal – Ebru
The ‘Ebru’ collection drew inspiration from the textures and vibrancy of Marbling. It showcased a series of different fabrications and techniques. The collection married rich colors and intricate patterns with tailored silhouettes and edgy detailing.
One liner: Chiffons and georgettes in Marbles


AFH by Ayesha Farook
Ayesha’s collection was a variety of flowing silks, satins, chiffons, voiles and charmeuse with intricate and detailed embroidery and fluid cuts and drapes she’s known for. Models walked down the ramp wearing these numbers with an interesting match of funky jewellery, stones, embroidery mixed with gold and silver embellishments. Colours were inspired by international trends, culture and season with black, whites and beige as constants.
One liner: Colour me solid


The partners involved in putting together the event included: Fashion Pakistan as the show producer, Nubain Ali as the show director, N-Pro and N-Gents as official stylists, TV-One as the official media partner and Radio FM91 as the radio partner. Apart from these, renowned skincare brand, Physiogel was the official red carpet sponsor, Aquafina was the beverage and backstage partner, Peak Freans Butter Puff was the snack partner, The Deli was the official food partner, Shaheen Airline was the official airline partner and TDAP was the hospitality partner. Digital media and show communications by Talking Point.

HUM SHOW CASE: More Showy Second Time

Hum Television Network apart from its two major entertainment channels and one food channel, is organizing events off the screen as well to promote the fashion and entertainment industry of this country.

Annual Events like Hum Awards, Hum Style Awards, Bridal Couture Week (biannual), and Masala Family Festival (biannual), the network has started a prêt collection fashion show by the Name of ‘Hum Show Case” from last year with the aim of showcasing the prêt collection of Pakistani designers.

The three day affair as a happening event that showcases the work of 20 designers altogether that comprised the international names as Rizwan Beyg, HSY and Umar Sayeed.




Second day of the event also witnessed the shine of some stars on ramp when Ahsan Khan and Hareem Farooq walked the ramp for RIZWAN BEYG, Urwa Hocane for NICKIE NINA, and Bilal Ashraf show stopped for HSY.


The ‘DAY3’ presented the big names like UMAR SAYEED’S collection GOOD AS GOLD, JAZIB QAMAR’s collection YAKSUI 18, SANIA MASKATIYA’s collection SAHVAR, CHAPTER 2’S collection URBAN CANVAS and ELAN’S collection NAFEES.

The last day again brightened up by the stars like Mahira Khan who walked for Umer Sayeed while the leads of MD Production’s upcoming project ‘Parvaz Hai Junoon’, Ahad Raza Mir and Hania Aamir graced the ramp for ELAN’s finale.


Here are some highlights of the event…
• Only four from 20 designers showcased men’s clothing that are Deepak N Fahd, Munib Nawaz, Kuki Concepts, and HSY.
• Last year it was more of an eastern prêt collection, but this year there was a contrast in both the ways, as some designers went very western in prêt while others showed more of luxury prêt than prêt even few of them presented some bridal collection on their chosen celebrities.
• Most designers gave their collection a summer look, and choose shades in the hues of white or tangy, while prints were more floral and bohemian style.
• Many models from abroad were also called to give the show an international feel and they they truly shoed their professionalism and carried the eastern attire very well.

As the event as called ‘Hum Show Case: Spring Summer Collection 2018’, we hope that there would be a second installment of ‘Fall/Winter Collection 2018’ in the last quarter of the year. So let’s wait what our designers have in mind for this season’s prêt clothing.

Fund Raiser for National Epilepsy Centre

National Epilepsy Centre arranged a musical night at Indus Valley School of Art and Architecture (IVS) to raise funds for their cause, and paid tribute to the golden era of Pakistan’s film music in the process.

To evening started with a dinner was followed by live 15-piece orchestra performance which transported everyone into the past by the popular scores of yesteryear. The singers bringing these memorable songs to life were Salman Alvi, Waseem Baig, Karam Abbas, Rosemary, Ashfaq Hussain and Wahab Khan. Accompanying these evergreen numbers were their video screenings from the movie in which they were sung, adding to the nostalgic magic of the evening.

The audience at the fundraiser musical evening enjoying a beautiful performance by the singers

Halfway through the evening professor Emeritus, department of neurology and former director JPMC, Professor Hasan Aziz gave an introduction to NEC and the work it has been doing these past 12 years. A documentary was shown to highlight the work after which Dr Zarine Mogal gave a vote of thanks.

The evening as ended with the announcement of door prizes and lucky dip draws.

The very talented Suhaee Abro sharing her experience of life while battling with epilepsy

It may be noted that National Epilepsy Centre is an NGO designed exclusively for epilepsy care, providing management to patients, especially those from low socio-economic strata with epilepsy irrespective of their religion, caste or creed.

The PR of the event was handled by STARLINKS PR and Events

Eat and Float in the Sky

The one of its kind ‘floating’ restaurant, ‘Dinner in the Sky’ is coming to Pakistan soon, hich according to Forbes magazine is “one of the world’s ten most unusual restaurants.”

Dinner in the Sky is a Belgium based restaurant service, which uses a crane to hoist its diners, table, and waiting staff up-to 223 feet high into the air.

Mr. Ali Atara , a well-known businessman came up with the idea to bring this unique chain of restaurants to Pakistan.

Mr Ali Atara with the founder and celebrities at the DITS Pakistan launch press conference

The Co-Founder of this “Billion Dollar Idea” (as quoted by Forbes magazine) Mr. Stefan Joan, who has footprint of his restaurants in more than 62 countries around the globe, had decided through the DITS headquarters to make Pakistan, the 63rd official partner and joined hands with Mr. Ali Atara for this venture.

For this, Stefan Joan and his technical head Fredericus Christianus had specially flown to Karachi from Belgium to meet the press here and formally announce the opening of the restaurant in the city of lights.
During the conference, they introduced the media to the official website, pages and social media hashtags of the place so the “enthusiasts” can exactly know where and how to find the ‘Dinner in the Sky’ in Pakistan.

The event as well attended by Media, corporate sector and celebrities including Nadia Hussain, Azfar Rehman, Kiran Khan, Omer Shahzad.

The PR & Media Management of the event as was done by Asif Nicky @ Creative Executions whereas Digital PR was handled by Moiz Kazmi @ MK Digital Event.

The Official WEBSITE of the project is while the official hashtags are #DITSPAK, #DINNERINTHESKY, #ALIATARA, #EVENTSINTHESKY

CatwalkCares Launched MeinBhi

Catwalk Cares, the CSR division of Catwalk Events and Production launches the video to the #MeinBhi anthem amidst an audience of celebrities, activists and citizens of Karachi.

The launch event featured the British Deputy High Commissioner, Ms Elin Burns as Chief Guest, who appreciated the movement and showed her support.


According to CEO of Catwalk Events and Production, Frieha Altaf, “MeinBhi campaign is about solidarity and togetherness towards holding your ground against the widespread prevalence of human rights violations in our Country since decades.”

The anthem is taken from Shehzad Roy’s song ‘Kya Darta Hai’, which is associated with human rights.

The song was recreated by a 40-piece orchestra, Faith Studio, and over 32 musicians including Shehzad Roy, Kashmir Band, Fuzon, Natasha Baig, Pindi Boys, Abu Muhammad, Shani Hyder, Lyari Underground, Humaira Channa, Fareed Qawal, Mikki Murshed, Zoe Viccaji, Rachel Viccaji, Aima Baig, Mohsin Abbas, Gohar Rasheed, Sanam Marvi, Amanat Ali, Fakhir, Ali Gul Pir, Fareeduddin and Raziuddin Ahmed.

The video was produced with the help of Scribbles, Audio Link and Mind Map.


The #MeinBhi was launched at the Lux Style Awards with the support of Unilever last month. The campaign was initiated at the Mad Block Decent Party concert in Islamabad where Catwalk managed to raise Rs. 1 million for Sahil, an NGO working against ‘child abuse’. This was followed by a Fundraiser and dinner in California in partnership with Calpak Education Services which supports ‘women’s education’. Catwalk is also working closely with the newly formed Ministry of Human Rights and did PR for the First International Human Rights Conference.


The helpline of Ministry of Human Rights is (1099) everywhere where people can complain anything against their rights.

The video is not branded and Catwalk gives the rights for its usage to anyone and everyone for any social and human rights campaign.

A Project of Plantation by Special Children of Karachi

Special Olympics Pakistan and Global Green a CSR project of tree plantation at Schole International Academy Karachi. The project involved the plantation of saplings at the school by the children of Special Olympics donated by Global Green.

The objective of this CSR activity objective this plantation activity was to encourage the importance of trees in or lives and to provide a healthy and fun activity for special children.

Schole International Academy in collaboration with Global Green and Special Olympics Pakistan take the initiative to plant new trees

The event was well attended by members of media, socialites, and special children. The event kicked off with the special children enjoying themselves while playing in the massive and well-equipped playground of the school. The tree plantation followed where under the careful supervision of Waleed Ansari, founder and chief organizer, Global Green, Ronaq Lakhani, chairperson Special Olympics, and Abdullah Akhter, principal Schole International Academy, the children planted the saplings.

Schole International Academy lights up with fun and laughter at the Tree Plantation Project to help build a clean and green environment

The event as ended with the performance by singer and actor Junii Zeyad, and serving of sumptuous refreshments and giveaways for those who attended.

A Day of Discussions by Focuspk

Focuspk organized a one-day production and entertainment trade conference last month at the campus of Greenwich University, Karachi. The well-attended programme comprised a speaking session and two workshops.

Atiqa Odho, the founder and chairperson of Focuspk gave an opening speec...

Atiqa Odho, founder and chairperson of focuspk gave an opening speech and shared the reasons behind conducting these workshops. This was followed by a speech by a representative of Greenwich University.

Director and Producer Rashid sami conducting a workshop entitled From sc...

A speaking session on children programming followed, moderated by Rashid Sami. The eminent speakers were Omair Alavi, Ayesha Jalil, Kumail Ali Shareef, Batool Rizvi and Atiqa Odho.

Producer and Director Wajahat Rauf on stage at FocusPk workshop explaini...

The second half of the programme consisted of two workshops. The first was on ‘Script to Screen’ conducted by Rashid Sami. The second one was on ‘The Business of film: From Conception to Release’ conducted by Wajahat Rauf.

An Effort To Highlight Flaws In Our Justice System

The new drama serial, named Zann Mureed on Hum TV is aimed to raises curtain on domestic violence against women highlights the pros and cons of the recently enacted women’s protection bill.

Presented by Moomal Entertainment, Zann Mureed is penned by the renowned novelist and playwright Amna Mufti and is directed by Ahmed Kamran. The serial has a stellar cast comprising Nadia Khan, Hina Bayat, Khalid Anum, Umair Rana, Shahim HiIali and others.

Zan Mureed (6)

The story revolves around the central characters Tabassum and Sajjad, where Tabassum is a working woman who diligently takes care of her job, two kids and the household with some help from her husband Sajjad but in societies like ours such husbands are often criticized by family members and friends, changing their attitude according to the norms of society. Zann Mureed is the journey of a woman who refuses to live in fear and rises above societal pressure to fight for her rights, but in doing so loses her loved ones due to the flaws in our justice system and social stigmas.

Comprising of total 30 episodes, Zann Mureed is aired every Friday at 8:00 pm on Hum TV. The first episode has been aired on 2nd March 2018.


Grandson of Malik Riaz, the founder of Bahria Town and CEO of Gwadar Golf City, Malik Bilal Bashir held a mega event for media to reveal their project in Gwadar. The event was organized at DHA Golf Club, where senior personalities from media, Real Estate, and Business Community were invited.

Gwadar Golf City is a housing development project in Gwadar Port City by Bilal Steel Mills and Developers(BSM).

Gwadar Golf City ventures into an upscale housing schemes in the future commercial Hub of Pakistan which appeals commoners and investors alike. It is claimed to be the biggest housing scheme in Gwadar, located in Mouza Paleri Garbi which lies towards north on Makran Coastal Highway. The location seems to be a bit off the coast, however the planned road networks and upcoming developments in the neighborhood make it an appealing investment option.

The event was hosted by Faizan Haq, speeches by CEO Malik Bilal Bashir, Mr Zaroon- Executive Director Project. The event was followed by press conference and dinner.