HUM SHOW CASE: More Showy Second Time

Hum Television Network apart from its two major entertainment channels and one food channel, is organizing events off the screen as well to promote the fashion and entertainment industry of this country.

Annual Events like Hum Awards, Hum Style Awards, Bridal Couture Week (biannual), and Masala Family Festival (biannual), the network has started a prêt collection fashion show by the Name of ‘Hum Show Case” from last year with the aim of showcasing the prêt collection of Pakistani designers.

The three day affair as a happening event that showcases the work of 20 designers altogether that comprised the international names as Rizwan Beyg, HSY and Umar Sayeed.

The ‘Day1’ of the event showcased ZAHEER ABBAS’s collection REBIRTH, ADNAN PARDESY’s collection PIXEL, DEEPAK & FAHAD’s collection BEYOND BORDERS, HUSSAIN REHER’s collection FLEUROTICA, THE PINK TREE COMPANY’s collection COLOUR ME SECULAR and MAHGUL’s collection FLIGHT OF THE BULBUL: IN ASCENSION.

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DAY2 was comprised of RIZWAN BEYG’S collection CHANDI, THE HOUSE OF FAIZA SAMEE’s collection THE INDIGO MADDER/EXPERIMENTS, MUNIB NAWAZ’s collection SINNERMAN, NICKIE NINA’s collection MEHRUNISA, UNBEATABLE BY SHEHLA REHMAN’s Collection IRIDESENT, KUKI CONCEPTS’ collection DORA SAYATH, ZONIA ANWAAR’s collection VERSO S/S18 and HSY’s collection MUSAFIR.

Second day of the event also witnessed the shine of some stars on ramp when Ahsan Khan and Hareem Farooq walked the ramp for RIZWAN BEYG, Urwa Hocane for NICKIE NINA, and Bilal Ashraf show stopped for HSY.

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The ‘DAY3’ presented the big names like UMAR SAYEED’S collection GOOD AS GOLD, JAZIB QAMAR’s collection YAKSUI 18, SANIA MASKATIYA’s collection SAHVAR, CHAPTER 2’S collection URBAN CANVAS and ELAN’S collection NAFEES.

The last day again brightened up by the stars like Mahira Khan who walked for Umer Sayeed while the leads of MD Production’s upcoming project ‘Parvaz Hai Junoon’, Ahad Raza Mir and Hania Aamir graced the ramp for ELAN’s finale.

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Here are some highlights of the event…
• Only four from 20 designers showcased men’s clothing that are Deepak N Fahd, Munib Nawaz, Kuki Concepts, and HSY.
• Last year it was more of an eastern prêt collection, but this year there was a contrast in both the ways, as some designers went very western in prêt while others showed more of luxury prêt than prêt even few of them presented some bridal collection on their chosen celebrities.
• Most designers gave their collection a summer look, and choose shades in the hues of white or tangy, while prints were more floral and bohemian style.
• Many models from abroad were also called to give the show an international feel and they they truly shoed their professionalism and carried the eastern attire very well.

As the event as called ‘Hum Show Case: Spring Summer Collection 2018’, we hope that there would be a second installment of ‘Fall/Winter Collection 2018’ in the last quarter of the year. So let’s wait what our designers have in mind for this season’s prêt clothing.

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